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Imagine being able to generate sales reports that tabulate order amounts against referring sources? Or pinpoint content on your site that's most-viewed by your most profitable new customers? Better yet, what if you could instantly compute the lifetime ROI from those $20 Google Adwords bids? Wouldn't you like to know if customers who clicked on your "cPanel hosting" ad stick around 3x longer than those who came through "cheap hosting"?

All I wanted to know at the time was how many visitors from TopHosts versus TheWHIR signed up. But as I've subsequently learned from Ted Smith at Peer 1, I should have been tracking customers throughout their lifecycle. If my cost per sale from Site A is 20% less than Site B, but the average account gets canceled 50% sooner, B would be a better long term investment.

Magento Showcase: Autumns

Mon, 17 Nov 2008 21:36:26 +0000

The Secret of Finding Unique Domains

Wed, 29 Oct 2008 10:00:30 +0000
The bookmarking service, del.icio.us started an entire trend of unique looking domain names that has continue to this day.  Mixing domain names, with extensions (and sometimes tossing in a subdomain) has made for some memorable and unique domains.  So what is the secret?  There are two services that allow you to type in a phrase ...]

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