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Today's hosting companies review Article

Do Paid Keyword Ads Jeopardize Organic Search Rankings?

Fri, 02 Mar 2007 17:15:00 -0500

I heard about this from Dan Kimball at ModernBill. Bill Slawski has two interesting posts on Search Engine Land and SEO by the Sea about a just-granted Microsoft patent ("Systems and Methods for Removing Duplicate Search Engine Results").

The patented technology aims to "efficiently locate desired information.... by] removing unnecessary multiple references to a common resource such as redundant URLs as another listed URL". Consequently, any given page of search results would contain a greater number of unique URLs than would otherwise occur without filtering. Bill says this implies the possibility of removing organic search results from pages that already contain paid listings.

Two Search Engine Land readers reported that they've already seen organic rankings drop as a result of buying keyword ads from Yahoo! and Google, respectively. While search engines are understandably eager to maximize keyword ad revenue, Bill says the ideal situation for advertisers is to have a paid result, an organic result AND a Google Onebox result all on the same page.

This reminds me of Business 2.0's "Perfect Online Ad" article, in which Usama Fayyad, the NASA rocket scientist turned Yahoo! researcher, says paid search alone is much, much less effective than multiple forms of exposure. (He was making the case for non-search ads, though, seeing as 95% of our online time is spent on non-search activities.)

In any case, I did a quick Google search for web hosting and found that there's no overlap at all between the paid ads and organic listings on the first page. Even more interestingly, GoDaddy has the #2 Adwords bid (which puts it at the top of page 1), but a #11 organic ranking (top of page 2). HostGator, on the other hand, has a lower bid that puts its ad on page 2 - but its organic ranking is #9 (bottom of page 1). Coincidence? Or filtering? What do you think?

Hostgator Announcements : Hostgator Billing System Scheduled Maintenance

Thu, 30 Oct 2008 05:54:05 +0000
Hostgator is our best webhosting provider. Sign up now with Hostgator

This is the official hostgator announcement posted by GatorNathon on 29 October 2008
The HostGator billing system will be unavailable early tomorrow morning, Oct 30th, starting at 1AM CST.
The updates being performed are for backend billing processes to better service clients. This will not affect credit ...]

Change Your Web Hosting Service

Thu, 30 Oct 2008 13:05:29 +0000
When do you feel the need to change your web host to another better one? Your online business is expanding day-by-day and you are also getting much web traffic, which is increasing by leaps and bounds every day, but due to

Yahoo Search Marketing Promotion and Coupon

Sat, 26 Jan 2008 18:27:46 +0000

Nobody Check 1.03 Released

Mon, 18 Dec 2006 19:26:43 +0000
I’m very excited to announce that 1.03 of Nobody Check is ready for download.
This FREE security tool is now better than ever.
The Nobody Check tool is a new and unique security tool that can detect malicious processes that are running on your Linux server and report them to you in real time or by email. ...]

So you're ready to have your own website?

Congratulations! Here's five easy steps to get started without wasting any time!

Hostican Coupon $50 Off: BestHosting-12

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